Understand Migraine
Specialists explained how migraine progresses and how it can be managed before it becomes uncontrolled.
CREATIVE CORTEX PROJECT · PUBLIC ENGAGEMENT
ใส่ใจไมเกรน
Migraine Matters
Bringing people living with migraine and headache specialists into one approachable, shared conversation.
← Back to Creative CortexDATE23 June 2023
VENUEFaculty of Medicine, Chulalongkorn University
AUDIENCEPeople living with migraine
PARTICIPATION200+ participants
THE CHALLENGE
Make migraine knowledge
feel closer to people.
People living with migraine need trustworthy information that speaks to real symptoms, everyday decisions and lived experience.
Migraine Matters was created as a public forum where patients could learn directly from headache specialists, ask questions and see that migraine care can be both evidence-based and approachable.
THE CREATIVE APPROACH
A serious topic.
An inviting experience.
Creative Cortex designed the forum, visual identity and audience experience around a bold blue-and-pink palette. A playful brain character and clear event graphics made the subject less intimidating without diminishing its clinical importance.
The visual system extended across communication materials, the stage, activity areas and environmental graphics—giving every touchpoint a consistent, memorable voice.
THE PUBLIC EXPERIENCE
Knowledge, conversation
and lived experience.
Live with Migraine
Practical discussion connected lifestyle choices with balanced migraine care.
Ask the Specialists
Patients could bring real questions into an open conversation with headache experts.
Learn by Joining In
Games, booths and activities created approachable ways to explore migraine knowledge.
Share Real Experience
Patient voices connected clinical knowledge with the reality of living with migraine.
CREATIVE CORTEX ROLE
One identity across
the whole experience.
Forum and audience journey designVisual identity and key visualColor, tone and image directionStage and environmental graphicsAudience activities and engagement
THE OUTCOME
200+ people.
One shared conversation.
More than 200 people living with migraine joined headache specialists for practical education, questions and shared experience. The program made expert knowledge accessible while creating space for patients to participate, not only listen.
CREATED WITHThai Headache Society · CHOP, King Chulalongkorn Memorial Hospital · Smile Migraine
THE EVENT IN ACTION
A campaign designed
to be seen and joined.
DESIGN HEALTH ENGAGEMENT WITH US
Make health knowledge
matter in real life.
Creative Cortex designs health forums, campaigns and public experiences that invite people to understand, participate and act.
Start a conversation